Law Firm SEO Basics - Law Firm SEO - Lawyer Website SEO - Law Firm Web Design

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Law Firm Website Coding - Law firm search engine optimization

Your law firm website's coding is also an important part of search engine optimization. There are several things that must be done correctly to make your website more accessible to search engine spiders from the "backend," including improving your navigation, meta tagging, directories, and site maps.

It's important not to sacrifice too much in catering to those robots, however. For example, hypertext links are easier for a spider to index than navigation buttons, but that doesn't mean you should just have text links as the only way to get around your law firm website - it would be cumbersome and ugly to the human visitors.

In the end, it is those human visitor who will be spending money on your services, not the robots, and it is important to keep that in mind when it comes to search engine optimization.

Law Firm Website Navigation

Website navigation is important to both the human and robot visitors to your website. Without a clear navigation scheme people may be unable to find the areas of your law firm's site that they wish to visit and will end up leaving in frustration. And without SEO optimized scheme, search engine crawlers will be unable to index as much of your site, meaning less information for the search engine to go on when it is determining your website's relevance to search terms.

A website successful navigation system should enable both humans and robots the traverse the site with ease.

Law Firm Website Directories

Directories are important when it comes to the organization of your site and how it is interpreted by search engine spiders. As a rule, the files which are located closest to your "root" directory are the most important parts of your site.

There are two essential documents which must be located in the root directory, the first of which is the home page of your website, usually called index.html. The second is the "Robots Exclusion Protocol," usually named robots.txt, which tells spiders which things you do not want them to index - useful in certain circumstances to optimize your site.

It is a good idea to put up to two hundred of the most important or central pages of your website at the root level, as these pages will then be given more importance by search engines.

HTML Tags for Law Firm Web Pages

Tags are parts of the HTML code of your law firm website which give a description of the current web page being viewed. There are several different types tags on each web page, and while the importance of tags has depreciated in recent years, they are still a useful part of any SEO strategy.

For keyword META tags, you should use those keywords you feel best represent the individual web page while avoiding excessive repetition as it gets your sit lowered in rankings.

The description META tags are where you put a short description of the page, and the first few words are given the most importance.

Other self-explanatory HTML tags include the title tag, the headline tag, and body text, in order of importance as viewed by search engine crawlers.

Our expert team of programmers, web developers, web designers and seo specialists possess in-depth knowledge of search engine optimization (SEO), search engine marketing (SEM) and every other aspect of law firm website marketing.

Our clients who rank in the top results for their keywords bring in several new inquiries each day.

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